Branding is used to help with maintaining brand assets (logo, colors, fonts, etc...) in newly created stories. With the help of brands, each and every story will be brand recognizable with no effort. This especially come in handy for all of the employees to know what guidelines should they follow when creating stories.

Also, if you are content creator for different companies, you can use brands to ease the creation process and always keep in track with different brand guidelines.
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Setting up branding is prompt in your onboarding steps, but you can always go back and make adjustments ; just navigate to Settings - Branding.

If you have any other questions regarding Brands, feel free to ping us in chat or contact us! ❤️