If you have exported a report from analytics, you may find a few IDs and a set of characters that may confuse you. Let's take a look at what these parameters are:
story_id: The unique ID for each individual Story or Short. You can also find it in the Story or Short URL in preview mode
action: Tracks different types of interations and actions users perform on a story. Some of the options include:
story_complete: triggers after a user has seen all the slides in a story
story_started: triggers when a user first opens a story
story_progress: triggers when a user taps to move through slides, or when a story auto-advances to the next slide
story_cta_clicked: triggers when a user taps a call to action button in a story
story_swipe: triggers when a user taps Swipe-up
story_poll_answer: triggers when a user responds on a poll
slide_id: A unique ID similar to story_id, but assigned to individal slides. e.g. A story with a three slides will have a single story_id and 3x story_id.
component_id: A unique ID assigned to each engage element (e.g. CTA buttons) you add to a story.
component_value: The text value contained inside the CTA.
ui - User ID: A randomly generated set of characters representing the user who viewed the event. This ID is not unique across all users because it doesn't contain any private information about the user. But it's unique enough to be used when displaying the "number of unique visitors that viewed the story".
pid - Product ID: A set of characters representing a product.
cid - Customer ID: Similar to the product ID, but for the customer. This ID is used for audience targeting when displaying personalized stories.
sid - Serial ID: Refers to the serial number of the product.
