In this article, we will walk you through adding additional tracking codes for a better understanding of your audience behavior.
Why You Should Use Account Level UTM Tracking Codes?
UTM tracking codes are an essential tool that allows you to understand how your audiences engage with your content. By implementing these at the account level, you can:
Gain Detailed Insights: Discover how different audience segments interact with your stories and shorts.
Enhance Analytics Capabilities: Dive deeper into user behavior insights and make data-driven decisions.
Track Key Metrics: Monitor crucial performance indicators to optimize your marketing strategies.
Here's how to get started:
Step 1: Log In to Your Account
Begin by logging into your account to access the customization settings.
Step 2: Access Account Settings Customization
Navigate to the 'Account Settings.'
Locate the 'Customization' tab.
Step 3: Configure UTM Tracking Codes
Click on the 'Tracking' tab.
Select 'Add Record' to input your desired tracking parameters.
For adding multiple tracking parameters, simply click the plus icon.
Step 4: Save Your Changes
Ensure that you save your changes to apply the new UTM tracking codes.