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How to create dynamic & personalized stories
How to create dynamic & personalized stories

How to create dynamic & personalized stories in order to get closer to your audience and serve relevant content to each of them

Nemanja avatar
Written by Nemanja
Updated over a week ago

In order to start personalizing stories and create dynamic stories you would need to upload audiences.

Similar to any other audience import, you will be asked to map out the custom fields such as Name, Gender or any other data you need.
Make sure that ID and Name fields are correct and mapped successfully.

Once you've done that you can start creating stories and in each story you can add a custom field, such as [NAME], and each story will populate the name of the person seeing the story.

Personalized stories

Dynamic stories & Segmentation

Segmentation Targeting feature enables showing the right audience with the set of stories relevant to their interest. This is done by making your widget dynamic. In case you want your widget to be dynamic and to show different stories to different audiences you would need to add tags into the script. Once StorifyMe receives the demographic you want to show stories to, it will only show the stories within a widget that match the tags for that demographic.

How to add this?
Each widget has a set of tags and each story has one of the tags dedicated tot the widget, that enables it to show in the widget. By sending event to StorifyMe to show only certain stories with selected tags, StorifyMe will segment & show only those stories with selected tags.
As an example, if you want to show set of stories only to newvisitors, you send event to StorifyMe and StorifyMe will show only stories with newvisitors tag.

Dynamic Attributes

Similar to segmentation targeting, dynamic attributes are referring to stories, not widgets.

In order to add dynamic attributes to stories, you need to pull data from any data source via API and create dynamic fields within the story, where they’d like certain dynamic data to appear.

Dynamic Stories with GEO/Language Targeting

StorifyMe can deliver different localized stories to your customers. Story selection is done using language settings from the Story Publish section and the country from which users are viewing the story. As an example, if users have identical stories, one marked in English language and another in French, and the visitor is coming from France, StorifyMe will serve the story marked with French language.

If you have any questions - just ping us and we'll do our best to help! 💙

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