In addition to the UTM link, which is tracking using Google Analytics, StorifyMe provides an additional layer of insight through its analytics feature. When you share the link to stories externally, the source of views can vary and may include direct, social, paid, referral, or other channels.
To dig deeper into the performance of your shared stories, follow these steps:
1. Open the StorifyMe Analytics tab under the Stories section.
2. Select the set of stories you wish to review.
3. On the right side, navigate to "Readers by Source".
4. Here, you can check out the origin of the views. The source might be labeled as Social if the views come from social media platforms.
This dual-tracking approach, combining UTM parameters in Google Analytics with StorifyMe Analytics, allows for a better understanding of the traffic sources for your shared stories.